Vox & Coin
Vox & Coin is more than a podcast — it’s a media network built for the builders. In a world flooded with hype, fluff, and recycled business advice, Vox & Coin cuts through the noise with real strategies from people who’ve actually done the work. We bring together founders, operators, CMOs, sales leaders, and growth strategists to share what’s actually working in business development, marketing, sales, and eCommerce today. Each episode dives deep into the tactical, the practical, and the sometimes uncomfortable truths behind what it takes to grow a business in the modern economy. From scaling DTC brands and cracking seven-figure funnels, to mastering sales conversations and building high-performance teams, Vox & Coin delivers actionable insights you can apply now — not someday. With a voice rooted in timeless trade, but a focus on modern commerce, we blend the wisdom of old-world merchant grit with today’s fast-moving digital frontier. Whether you’re a solo founder, agency leader, or corporate change-maker, this is your space to learn, evolve, and grow relentlessly. Real strategies. Relentless growth. On demand.
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Episodes
4 days ago
4 days ago
Sharon Kuriakose, the CEO and Co-founder of Plates Full, an innovative online personal chef marketplace discusses the motivations behind creating Plates Full, the company's rapid growth across Texas, and their unique marketing strategies.
He shares insights on the importance of trust, quality, and customer obsession. Sharan emphasizes the significance of networking, partnerships, and a multi-faceted marketing approach to building a successful business.
Tune in to learn more about Plates Full's mission to become the go-to brand for in-home dining experiences and their future expansion plans.
7 days ago
7 days ago
Welcome to the first episode of Vox & Coin, where eCommerce insights collide with unfiltered conversation. Hosted by Jake “The Wizard” Tlapek and Dave Valentine, this debut episode dives deep into the real ROI of influencer marketing and why engagement rate trumps follower count in 2025 and beyond.
Whether you’re a startup founder, marketing exec, or eCom brand owner, this episode breaks down:
Why micro-influencers often outperform macro-celebrities in lead generation
How to find influencers already talking about your product using social search
Why authenticity and BS-free brand storytelling drive conversions
The real math behind TikTok’s algorithm (and how to hack it)
How to use influencer content as ad creative gold without making it suck
The case for bringing humor, relatability, and even brand mascots into your ad strategy
Plus, we unpack a real-world example where a product gifted to a small creator outperformed campaigns with creators 10x their size—and why that kind of authentic brand advocacy is the future of social commerce.
This isn’t theory—it’s the playbook. From Topgolf and Totino’s to Lincoln and Duolingo, we dissect what works, what flops, and what you should do next.
If you’re tired of wasting money on follower counts and want to grow your brand with real engagement, authentic partnerships, and high-converting content, this is your new favorite podcast.
Keywords to help you find us: influencer marketing, eCommerce podcast, TikTok algorithm, micro-influencer strategy, engagement rate, social media ROI, user-generated content, authentic branding, product marketing, digital advertising, social proof.
Subscribe and leave a review if you’re ready for honest takes and tactical breakdowns that’ll help you market smarter, not louder.
Follow Jake at @wizardmarketing and Dave at @realdeval on TikTok, Instagram, and LinkedIn.