Vox & Coin: Turn a Branding Mistake Into a Viral Win

What do a blank email, a shame bell, and a ruined Disney vacation have in common? In this episode of Vox & Coin, Jake “The Wizard” Tlapek and Dave Valentine dive deep into how brands big and small can bounce back from PR blunders, bad reviews, and full-blown corporate misfires—and even come out stronger.

Jake shares the hilarious story of sending a blank email to 7,000 people… and how it turned into a lead-generating conference masterstroke. The duo also breaks down:

Why mistakes are inevitable (especially when you're moving fast)

What separates brands that recover from those that crumble

How Disney turned a poop-filled disaster into lifelong brand loyalty

How Tylenol’s 1982 crisis management still sets the gold standard

Why bad reviews hurt more than good ones help—and how to respond when a rando drags your name in the comments

Plus: The power of sincere apology, how delight turns into loyalty, and the psychology behind why we forgive brands that care.

🎯 Whether you're a founder, marketer, or customer service lead, this episode is a playbook for turning your next screw-up into a story worth sharing.

🔔 Don’t forget to subscribe for more marketing stories, hot takes, and unicorn campaign breakdowns.

📣 Connect with us:

Jake “The Wizard” Tlapek on TikTok: @jakethewizard

Dave Valentine: @realdeval on TikTok, Instagram, Twitter, and LinkedIn

🎧 Listen on Spotify, Apple Podcasts, Stitcher, and more.

📡 Also check out our other shows: Unicorn Campaigns – Real success stories from real brands The Last Drop – Creative business strategy meets barstool banter #marketingpodcast #brandstrategy #crisisPR #customerexperience #VoxAndCoin #businessgrowth #contentmarketing #marketingmistakes #podcastclips