Unicorn Campaign: Our Culture Brewing with Shakeel Radford

In this flavorful episode, we crack open a cold one with Shakeel Radford, co-founder of Our Culture Brewing, to explore how craft beer can be more than a beverage—it can be a vessel for culture, community, and authentic storytelling.

Shakeel walks us through the journey of Our Culture Brewing’s partnership with Creature Comforts and how their residency program led to a third stunning can release—crafted with purpose, not just design.

We talk shop about direct-to-can printing, launching their largest 80-barrel batch, and the challenges of growing a brand that honors West African traditions with ingredients like fonio while standing out in an industry that’s shrinking.

From garage brews and competitive taste tests between co-founders, to distributing across 103+ retail locations in Georgia and beyond, Shakeel reveals what it takes to build a Black-owned brewery grounded in intentionality, representation, and high-quality beer. We also dive into the deep work of market research, flavor curation, and why Our Culture is committed to elevating others through education, grants, and transparency.

This episode is a must-listen if you care about authentic brand positioning, crafting culture, or just want to hear how four friends are changing the face of brewing—one pour at a time.

Highlights include:

The origin story rooted in friendship and community.

How farm-to-glass partnerships bring intentionality to every batch.

The blueprint for scaling through collaboration (not just capital).

The emotional weight of creating a safe space for underrepresented beer lovers.

Why their first solo-branded product may reshape the Southeast craft beer scene.

Grab your glass—this is a toast to change, craft, and culture. 🍻